Marketing strategies are of course very diverse, in my country there are 2 companies that are always competing and seem to do everything they can to win, and sometimes it reaches court, but in some cases they stop it so it looks like a drama being made so that the media wants to cover about them.
If I may know, what company are you referring to? And what are they both engaged in so that they can go to court when they start competing by building a marketing strategy. For me, competing in common sense is still a very reasonable category, but if a marketing competition can bring them to court, for me that is a very strange thing. Because every big company that already has more experience in marketing their products, of course they already know which path they have to take without having to involve them in court or into the realm of law.
If the language in my country is called China one building

. and naturally this happens because both of them have complete requirements, for example if they take part in a public auction for a project that is released either by the government or the private sector in the process. and ultimately the public nod they need to keep their name shining. Trade Strategy.
Trading strategy and marketing strategy are actually not much different, although in terms of product marketing each company must look at the environment that is most visited by people by knowing what needs are often demanded by the people there. Apart from that, every company always prefers to make branches when their parent is more advanced and bigger, but for the trade thing you mean, I think it's just about an auction which doesn't happen all the time, even though it often happens every year.