Counterparty gets more Press from the Finance Industry:

The People Who Burn Bitcoins
In January, in one of the lesser-known corners of the Internet, people were burning bitcoins. Depending on where you pegged the price, anywhere from $1.6 million to $2 million worth of the digital currency was effectively destroyed, and a website called Counterparty.co was stoking the coals. Run by a group of anonymous developers, Counterparty was distributing a newly created digital currency in exchange for bitcoins.

Full Read: http://www.minyanville.com/business-news/editors-pick/articles/The-People-Who-Burn-Bitcoins-bitcoin/4/16/2014/id/54627