I recently had a discussion on a forum with some friends about how effective these signature campaigns are for casinos.
How many members actually click on those links and considering the costs of the campaigns, how profitable is it for the initiators of the campaigns?
We concluded that through signature campaigns, casinos don't only expect a direct benefit from attracting new members, but that this is part of their branding on the market.
In any case, the very fact that we have so many signature campaigns on this forum shows that these campaigns have a concrete and positive effect on the casino's business, directly or indirectly.