Seems that they are investing on media these days. Well, publicity is always good for business.
They may not advertise here inside the forum but they are looking for other platforms to spread the word.
Everyone is free to find venues on where to expand their business and look for potential players.
So long they are resolving any complaint thrown to them, they will grow accordingly.
But this gambling site is not totally decentralized, they will require KYC if you happen to be the subject of scrutiny, under their KYC policy.
So better be prepared as well, and don't be surprised that a site marketed to be the leading DeFi sportsbook
and casino will start asking your credentials if you happen to be under their surveillance.