Re: Nothing about the current generation of Ordinals is "lucrative". Be wary.
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If they are used properly as a tool to represent real-world assets like financial documents, deeds, wills, etc, then that would be a world in which I can accept Ordinals.
i'm sure franky would still be against that since he considers it to be polluting the blockchain, thus making it more expensive for him to send bitcoin. as though that's the only reason bitcoin should exist...for him to be able to send money cheaply. and anything that interferes with that is not to be allowed. what a short-sighted, unfortunate view he has since it will end up crippling bitcoin if people like him was in control. he wants it to be just like it was in 2009 or 2010. those days are gone franky and no one wants them back except people like you who are sitting on a mountain of money. 
I wouldn't worry too much about that. As long as he's not successfully poisoning the minds of impressionable newcomers, he's largely impotent. Alone, he can't do anything. And he'll probably always be alone, because he has a remarkable talent for alienating people and turning everyone against himself. The moment someone doesn't accept one of his delusions, he attacks them, insults their intelligence, etc. Those who don't adapt to technology get left behind. Hence why he's still stuck in 2016 and everyone else has moved on.