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It's not something you have to just watch like a movie, because it's not a movie. If you are really serious about Bitcoin and really believe in ATH which allows Bitcoin to be achieved next year, I think you need to buy it now before it's too late, because you won't get anything if you just watch it without moving to buy it from now. ATH is the moment that many people have been waiting for and there are many people who will try to take advantage of it by buying at a lower price as it is now. So do the action, don't just watch.
I don't think ATH is the only motivation someone has for investing in bitcoin, but it's always good to tell them a few other reasons. The potential gains and losses on bitcoin investments are consequential, but bitcoin is an asset that has many more uses than just being an investment asset. Bitcoin is money, it is also a store of value asset that allows someone who no longer believes in banks to choose it as one option in the long term.
But of course it's okay if they only make bitcoin as an investment asset, but they should know bitcoin is a multi-functional currency instead of just an asset. I agree that if someone wants to invest in it only to earn big profits, then they should invest at a low price.