It seems to me that it is a simple way how it usually works. All the coin inventors try to pump it using hype news. It's one of the ways how to collect peoples' attention to the coins and nothing else. But sometimes it also works positive.
Yes, it can really have a positive look. But it is especially strange when poorcoins have such success. What can the right advertising and the right hype do.)
Exactly, nowadays with a good marketing team and enough money you can promote anything in the world. And no one will ever know if that's scam or not. And it makes me really nervous

There were good looking coins already where people lost all their money.