Trending name is always used in the launch of new memecoins just to attract newbie investors who mostly believe the projects relate to the popular one whose name is adopted or name coined into others. An example of that IA PEPE WALLET, a new non custodial crypto wallet adopting the theme of the popular PEPE token being traded on binance.
Many people got engaged in the PEPE WALLET project and now, the wallet launching its own native token called PWALLET.