Betfury has always been deliberate in their promotions and that could be noticed in the way they run their signature campaign here in the forum for sometime before it was put on hold., so I am not surprised to see Betfury taking up streamers to help promote their casino mostly now that the industry is now more competitive.
Streamers can bring in new people to the site as the most popular streamers got +100,000 views on every video they upload. This is a trend that has been going on since a while but seems that Betfury now also started with it.
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It is worth noting that the Betfury team made attempts to promote its brand through streamers a year ago. For example, in August last year, they held a Twitch Streamer Competition to find an ambassador. But if I'm not mistaken, this Betfury's attempt to promote its brand through Twitch wasn't particularly successful because Twitch tightened its rules regarding gambling streaming shortly afterward.