Yeah Ten Hag was called successful in its first season although not as a winner but in 3rd place is a good achievement, Pep Guardiola in his first season also finished in 3rd place then in season 2 they could win the title so surprises could happen in the 2nd season, who knows. Ten Hag still has plenty of time until 2025 to build a Manchester United squad if he continues to be consistent I believe their chances are closer to the title. For this season Manchester United still need a new striker figure because with the current squad their strength is still difficult to compete with Manchester City, we know Manchester City is a complete team so to compete it takes a complete team as well.
Sometimes it turns out that "tough" coaches who emphasize discipline and subordination achieve success in the first season, but in the second season the tension in the relationship already becomes unbearable and the team regresses. Let's see how Ten Hag manages to avoid this. As for the goals for the season, I will be happy if United will be in the top 4. There is no chance of moving the City.