I think that's their goal. and technically exposure is always good and i wouldn't want to be skeptic but i wonder how many of those influencer views and comments are from paid engagement. I mean they are often doing giveaways for people who interact in chats. That would mean that most of the people chatting and needing pocket change might not be a right target group for ads. NAturally it drives those videos higher as algorithms think they are worth watching. And i guess is the whole point.