Seeing several CEX events that encourage investors to participate in deposit to list events makes me wonder what's in it for the exchanges and how they manage to end up not listing the tokens in some instances.
Their intention is quite clear. Get as many people as possible to register for the exchange, pass KYC and make deposits that leads to increased trade volumes which translated to increased trading fees. It's always about just profits
It’s that simple.
The term is simply business. As much as they have an integrity to keep, that includes unlisting a coin if found out to be a scam coin or token, in the days that they are not or have promises on them, the brains behind the project could as well pay the fee yo depict there seriousness and intentions for the coin to go public as would be the case and the exchange would benefit as well from the traffic the new project would bring.
Mind you, not all who happen to have come aboard the exchange because of the project would leave should the project go south. Whichever way it turns for the project, the exchange would still have some means to profit.