I really don't see how anyone could think they pulled off a long con or rug pull.
Let's start with the number of scam accusations against the site. I haven't seen very man in this section. So they haven't made a million dollars from that.
Now let's look at the number of dollars spent on contests and promotions. Pretty sure there is a decent number of dollars added up in that area. On top of that, the money they spent paying their team for moderating, managers, live chat, or other services.
Now, where people should have had issues(including myself) is when we started seeing or experiencing delays in payments. Delays in withdrawals.
I'm by no means on the side of Betnomi here as I think they're cowards for not providing an explanation. I do however think that they just ran out of money, they kept trying to promote the site and spend spend spend, but eventually they just had no more to give.
It's not a good excuse and I cannot prove it, just what I think probably happened.