nice, making the website faster is something that would benefit all users in the end
points for them.
integrating lightining and other smaller altcoins could be two interesting ways to go to improve the website too.
It would be way better than that otherwise its pointless to call it 3.0 version because they can literally upgrade the site to make it load faster or integrate LN anytime they want but this 3.0 celebration on their 3rd year gotta be something big or else they are going to miss the chance after all these mass promotions emails that they sent to build the hype
Could be total makeout on the site layout as well but we'll see
They are pretty good in marketing and they most of the times, they also deliver what they promise so we should see some massive changes with the new version (new games, new altcoins, new design, new sponsorships, ....) and probably also some nice promotions to celebrate it