12.8 BTC is still sitting there... I don't know if that's a good thing or a bad thing.

What was the number when the started their service with this address?
In expense side:
add $40k that they sent to minerjones
add the money they spent for their review campaign
add the money they spent in their signature campaign so far.
Let me know if you see they are in profit?
If they are or they are not, then how much is the difference?
I feel the expense side will be lesser than the deposit side. If they want to scam then it's very easy, well planned. On the other hand, if they have more expense then the amount deposited, still it's possible for them to shut down the service. They may find themselves running this business is a totally loss.
Sorry for not thinking positively. I balm them for it. Few hours, maximum 24 or 48 hours may seem reasonable but few days and no well plan to publicly announce anything is fishy business practice.