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I disagree with you. Aggressive marketing is just a type of marketing that works very well in a short timeframe and gives a huge boost to brand's awareness. Logically, every new service should come up with aggressive marketing at first, otherwise they won't become famous anytime soon.
Consider you have $100k marketing budget and considering how the signature campaign works [it takes time to receive ROI for many reasons], you thought to spend $10k per week. You are going to stay in the competition for only 10 weeks. What happen you have no result in these 10 weeks? You are out of budget. You have no money left for the 11th week.
But if you were cool enough and knew your limit then started with even a $2k weekly budget, you could continue for nearly a year [50 weeks]. In these 50 weeks combining with any other promotions you could receive far more better result and your business could survive [in a year time, still you were not able to have a result then it is obvious that your product is not good enough for people]. So which method you think is better?
Aggressive marketing does not mean you run out of budget very quickly then kill the project. Without marketing your business has zero visibility.
I can not remember exactly how much Chipmixer was paying when they first launched their campaign.