They're not even doing anything with the BRC-20 tokens, they're just minting them because somebody like Leonidas told them to. The only real winner here is the service, and those who have a stake in the success of the service.
Much like the jpeg inscriptions, this is 100% hype driven and will not last.
would you agree with that article? it seems about right what i would have expected. but the entire nft market is in a slump. these things don't just go up forever. there have to be corrections. but for people to try and sue because they were stupid enough to buy a jpeg image for millions of dollars i hope they don't get anything.