I just had a random thought and though I'm sure it's been discussed before ... just imagine how much of a shitstorm this would cause:

Random picture tweet from Tim Cook early June

Picture of QR code with Apple logo drawn in the middle

Has surprise conference next day

"SUPRISE MOTHAFUCKAS. I'M HERE TO ANNOUNCE THE FIRST INSURED BITCOIN WALLET we're gonna charge you a buttload of fees to make it worth it to us, but fuck it, safe coin storage and itz apple amirite guiz???. iWallet!! EVERYONE REJOICE AND CREAM YOUR iPANTS ! **crowd goes wild, bitcointalk and reddit have civil war over how this is awesome/the worst news in the history bitcoin, price gets huge pump regardless**"