When they choose a real estate investment, of course they already understand in detail about the investment, both the losses and the benefits. You are right, with the current population increase, of course they will need houses for their homes and it would be great if we had a property business, of course it would be very profitable.
While the land has a limit to be occupied for many countries. The value of it increases and that's how it becomes profitable.
As we want to have our own properties and use it for rental as a business, not everyone is easy to afford it. For those that don't have money for downpayment or capital to start, it takes time if you really want to push it.
and it's better if the property business is close to urban locations, of course it will be even more attractive.
Location is a priority especially on the area and spaces whatever you are planning to do with that land property.