Anyway, social media is probably the NOW and the nearest future of iGaming/Gambling promotion. Although most operators still uses affiliate networks and partnerships as core of their marketing strategies.
I beg to disagree here. Social media is very sensitive and easily moderate gambking activities if multiple problem that related to gambling arise. Twitch is the best example here to prove that social is not the future since they ban gambling related streaming on their platform due to multiple issues on gambling related their user.
This will gonna happened too on other platform if iGaming will become a hit on social media since there will always be a case related on gambling such as addiction, scam and other form of issues which social media moderator will surely take action to protect their consumer as the law dictates.