Anyway, social media is probably the NOW and the nearest future of iGaming/Gambling promotion. Although most operators still uses affiliate networks and partnerships as core of their marketing strategies.
So you are trying to re-invent the wheels on gambling promotions? and you are trying to utilize the reach and power of social media. There are a lot of requirements and parameters when it comes to social media ads on gambling.
On Facebook alone, they have this requirement
To run ads that promote online gambling and gaming, advertisers will need to request written permission from Meta using this form and provide evidence that the gambling activities are appropriately licensed by a regulator or otherwise established as lawful in territories they want to target. Additionally, Meta doesn’t allow targeting for online gambling and gaming ads to people under the age of 18.
https://transparency.fb.com/policies/ad-standards/content-specific-restrictions/gamblingSo they always rely on partnerships, affiliate marketing, and forum promotions because these are well-established and proven to generate targeted leads, and people on social media are more active in following their favorite pages communicating and getting updates on their friends and relatives very seldom we see gamblers using social media to get the latest in casino industry.