Sometimes there are indeed businesses that are trending and are of great interest, but usually it is only for a short time and does not last for a long time.
To become an entrepreneur we must have the courage to try but still have to be accompanied by market research according to demand not as long as daring but without a clear plan, and in doing business we must not be prejudiced, the level of risk faced will be in accordance with the possible profits so don't be too it's too much to measure the level of risk, if you don't want to be at risk then don't start a business.
Risk in a business or in any business are inevitable which are mostly associated with the lost of funds and misplacement of goods, products.
There are some businesses that possess a higher level of risk for example, trading of Binary with my little research are solely high and the volatility of it can't be quantitied with other business. That is why today for someone to venture into any business you must also signed the risking aspect of it otherwise when it happens you feels like never to involved yourself in such kind of business.