No doubt social media has played a vital role in information dissemination when it comes to publicity. It creates room for a brand or product to reach out to a larger audience thereby creating awareness about the brand to the masses. With social media, a brand can actually expand their customer base across all divide irrespective of the region ethnic and language they speak. It creates room for more expansion in business horizon for more client base. Most times clients express their dissatisfaction  through the social media when they have no access to the organization in particular. Nevertheless, social media helps build and strengthen a customer-organizational base relationship.