I think that gambling advertising on social media is ineffective and very expensive, since gambling is basically prohibited in most social media
- Maybe in other countries, yes, but in some other countries like here, social media advertisement is very effective using popular influencers who are well known on social media sites such as Facebook, Youtube, Instagram, and TikTok.
In fact, it has been rampant even up until now.
There are a lot of influencers in my country who became rich by endorsing several gambling casinos online, and these influencers don't care if a lot of their followers will get broke in the end because of the casinos they've promoted because they've already paid.
Indeed, in most of the countries, restrictions aren't that with online gambling unlike with landbased ones. Therefore, engaging with social media advertisements would still benefit a gambling platform. Also, they won't spend money for something they do not know about so more likely those gambling sites who does so, have tested and saw the results of ads 'coz they'd be throwing their money if they won't know the negative consequences of it. Also, advertisement in any field doen't need to be too detailed. Recognition from players and potential players would be an enough result of social media engagement thru ads.