This would be a way NFT could be used and to keep it alive. New way to distribute and keep collectibles.
NFT issued from established business would be have general validity. NFT doesn't really need to be pegged to some economical value but if they are made to be tradeable, people would trade them like other collectibles. The reason why contemporary NFTs failed is they sold NFT for money which on each sale increased their greed making them generate more NFT than they could sell. In order for NFT to live, the issuer should not put a value on the NFT itself but around it.