You could call it (for example) "one shade of early" but "Damn Early With Bitcoin" does not match up with reality. In the early days BTC flew out of your CPU for free! A bit later the first Bitcoin were sold for less than a penny each. If you do the math, "So D@mn Early" ended a very long time ago. Now, there are still many exciting opportunities, but "telling the Newbies" how early it still is might not be the most honest approach. Sometimes it pays well to keep it real folks.