Business competition is something that must be faced in carrying out a business field. so in my opinion one of the strategies that must be done is to do a fairly large promotion, especially in the first 5 years of running a business.
This is a small business that we are talking about and not a large company. Although I know a small business has the capability of having up to 100 employees, which some people can still consider large, it does not take them away from being a small business. Suggesting that a business runs up to 5 years of promotions for their business is not a bad idea, but you also have to consider other factors above the advertisement, such as the amount that is to be spent and whether the product that the business has is actually what the people want.
To meet up with competitors Entrepreneurs should always take customer relationships very seriously, and they should always be conducting some monthly or annual survey with their customers in order for them to know where their products need improvement, where they need to work on them, and what the actual demand of the customers is. Running a million promotions without a working product won't bring the company any positive results; rather, it will cost the company unnecessary expenses.