I just thought of this, and I want you to view it from your own perspective. As everyone hopes that more people get to believe and use bitcoins, I think bitcoins can gain more new users on a large scale if anyone (whales ) can place their advert through a popular football club just as some companies do sponsor football league. I think this will send a strong message to billions of people across the world who do know but does not embrace Bitcoin usage.
Let me site another example, let's take for instance, a club announces that they will pay their players in BTC. This news can also help people adopt BTC.
The good: If we had a major crypto business sponsor the naming rights to an NFL football stadium that would be awesome!
The Bad: This didn't help: "Then there's Russell Okung, the former offensive tackle for the Carolina Panthers. He made headlines in 2020 by converting half his $13 million salary into Bitcoin. His $6.5 million investment could be down to around $2.7 million." - Crypto Crash Costing NFL Players Millions
https://frontofficesports.com/crypto-crash-costing-nfl-players-millions/ and, Mark Cuban's huge class action lawsuit is ugly too. Many people in Texas will never go near Bitcoin again. We need to learn not to trust major scum like the FTX exchange.