I believe the Arab football industry is currently developing very well. Ronaldo's arrival brought media and sponsorship traction in and provided a huge flow of money. The latest news due to the arrival of Ronaldo and several big European stars makes SPL have income that has increased by 650%. Even today there are 140 countries that broadcast Arab League broadcasts. This is in contrast to 2022, the Public Investment Fund (PIF) announced an investment loss of US$11 billion.
SPL actually has money as its main weapon in pushing SPL to be on the higher tier of football competition. So many big brands were partnering with some clubs in saudi pro league. I would not be surprised to see that if there is a huge spike in the revenue from SPL.
There have been so many sponsor was coming to the saudi pro league. Even some media were also buying rights to broadcast SPL to the counter like what FOX sports did.
FOX sports bought broadcasting rights for US. We do know that CR7 had so many fans from US as well. Saudi pro league is slowly moving to the right way. Many brands are starting to consider saudi pro league as potential place to advertise their brand.
SPL's income will gradually increase as the league keep attracting foreign investors.
https://www.marca.com/en/football/2023/08/10/64d43f6b46163fe29f8b457a.html