Let me site another example, let's take for instance, a club announces that they will pay their players in BTC. This news can also help people adopt BTC.
These are the right thoughts and of course it contributed to the growth of bitcoin's popularity, but the fact is that not every country can do this because of the attitude to bitcoin from a legal point of view. I mean that in many countries bitcoin is banally banned and such advertising may be illegal. And then the clubs that placed the advertisement may have problems. And why would they sell bitcoin at all, while having such strong risks of getting fines?
We have the usual evening news that talks about cryptocurrencies, it's worth updating bitcoin ATH.