PIF Investing in the football industry by bringing in more European star players seems like a very smart move. Because yes, we ourselves can see how the popularity of the Arab League is now starting to increase very rapidly. And of course this will bring quite large profits for the Arab League and also for the PIF.
In the past, not many Europeans even watched Arab football. But now that CR7 has joined the Arab club (Al-nassr), I'm pretty sure that since then many Europeans have also watched Arab league football. And this season the clubs in the SPL competition brought in more European football stars. So that the popularity of SPL is getting higher. And no doubt next season it will be even more popular.
To be honest I don't believe these clubs are getting back their investment because the expenses are not commensurate with the income, apart from transfer fees they also have to pay players' salaries every week and we know that the average salary of European players in the Saudi Pro League is around 20 million per season so we can calculate that it will be difficult to get profits for the club. If so, it means that PIF has other plans that we don't know, what's the point of making the League famous but not getting anything.
Well, if we talk about club income, maybe that's true. But as you said the PIF may have other plans that will definitely benefit them in some way. Because I don't think they're crazy enough to waste a lot of money if they don't see promising profit potential in something we don't know about. And as we know, the Arabs are people who have been good at doing business and trading for a long time. So there must be a strong reason behind all the money they spent to bring in these European star players.
Or maybe it's just us here who don't understand how business in this field works. But PIF seems to have a lot of funds for this. So that the hunt for players will definitely continue in the next transfer market.