the Recent financial moves made by Chelsea have generated debate among supporters. The club faces a challenge in balancing revenue and fan support because fans serve as both consumers and the foundation of its success. The club reputation has been damaged by the allegation of penny pinching. It is unknown if the cost of tickets would also change, which might exacerbate tensions between Chelsea and its devoted supporters. In my opinion the club to be successful in the long run and to retain a strong relationship with its fan base these decisions must be reevaluated.