To me, this looks like someone who watched too much of The Da Vinci Code, and then got the idea to enter into a business venture in which he will try to establish an "elite club" in which he will charge $77 a month because that is the number that represents "divine wisdom and enlightenment." and everyone in the club will be happy and rich.

I'm not going to any illuminati club, I'm going to have a good time tonight and I'll be happy to spend $77x2 on some much better things