At both sides. The bear and bull market is very important to every crypto investor. Because during the bear market, that's when to buy bitcoin at a cheap price and sell back at a high price during the bull run to make profits.
The mindset of the majority of crypto investor is to accumulate bitcoin in the bear market and will keep hodling it until their desired price is reached in the bull run.
It is like a circle to those who understand the crypto market, that there is a time to buy bitcoin at a low price(bear market) and sell back at a high price(bull market). The whole thing is like a market business, where you buy low and sell high. Not everyone wants to keep buying at a high price