I think that the plan to reserve 25% (of max 10% for developer compensation) for promotion etc. purposes of NEM is way too much. Even 100 million NEM should be enough for this purpose. Reserving that much NEM for the use of so few people seems kinda shady.
And if that much NEM would be reserved for promotion purposes etc. I think every original NEM stakeholder should have an easy way of having a vote on how these NEMs will be used.