They are using attractive/promising words in order to encourage viewers to invest in their promoted project. Indeed, that was their job but of course, it was your part to do research in order to validate if that was true or fake promotion. If could just think about the current situation, there are plenty of bounties in the market, and sad to say only a few of them are worth investing in while the majority are scams and useless projects. And if you are lazy enough not to do research or just simply follow these influencers, do not wonder why you fall into scam projects.