There is too much discussion about this league and few linking with this as Chines League as well, but mostly peoples are not understanding the difference of cultures and also sources as well here Saudi League is completely different thing which is having few tasks which are achievable for them, and they are having good influence in European leagues and clubs as well which are helping them for doing things which are better for them but still their main target is changing peoples mind-set about this region and culture as well.
As suddenly we have huge investments and many top ranked players are playing for luxury salaries it's good but still their main goal is world cup and having soccer as best sport in this region even they can't compete with Europe in soccer culture but with these things they can do better things and also can bring their youths in better shape which are currently having nothing best in their lives with available sources.
The Saudi's are fully aware that the European leagues have been developed for long and have gone far in soccer culture with lots of fans and viewers attracted to it as well as interesting tournaments like the Champions league, Europa and other domestic league competitions, and they're not capable of competing with them because their league is just developing and they lack quality country side footballers with good experience, they're aware of the huge salaries offered by most clubs to keep their players, so since they're financially balanced they decided to use their financial strength to lure some players with good experience in European football to their league, to help them gain popularity, develope the league and also make it more competitive, and so far it's yield good results, for instance the finals between Al-Nassr and Al-Hilal, it was so interesting that many news channels covered it, and alot of people are beginning to pick Interesr in supporting some clubs in the Saudi league and even betting on the as well.