Surely it's risky for newcomers entering the market, but it's also attracting more new participants to the market. I'm certain that many people understand that. Indeed, the market is mostly comprised of meme coins and shitcoins.
No, new people will not understand such things because they are only tempted by the many times the profit and confidently enter without knowing the risks and the worst possibilities.
I'm saying this based on my personal experience because when I was new to crypto, meme tokens were always around and they were doing the same scheme with their pump and dump after they felt that the profit was enough for the project then they would definitely dump tokens like this.
New people don't understand that and they end up losing money and feeling cheated when it's their own doing thinking that being in a bad environment (being in a meme coin) is an easy way to make a big profit.