I'm just surprised it took them this long to use social media. It's been one of the best methods for promotion for a long time imo, just that there's probably a lot of limits I guess in connection with gambling since it's, well, gambling. But I reckon it would've still been a boost to their engagement imo. It's also a metric that helps understand the current engagement that they have with their users. I'm pretty sure Twitter itself is pretty lenient with gambling content, and it's a lot easier to see engagement there if properly grown as well.