You are right on that point, most of those influencers are not actually gamblers, they are just used and paid by gambling or casino owners because of their millions of followers and their ability to influence most people to gamble their followers
Social media happens to be one of the fastest means of transferring information and creating awareness about a new innovated idea of gambling. I would preferred to make my own crucial research than just sticking to what the public offers. Mapping out thoroughly from the piece of information passed down. There are countless social media influencers out there that have multiple millions followers and its generate more prominent communities. I wouldn't advised any gambler to follow up these influencers because most of them are not even into gambling, they just advised these sited and gets paid, nothing else.
Those who blindly follow social media influencers, streamers, and anyone who they like, and do whatever they do or whatever they say will always be in loss because they don't use their own brain and just listen to them and act upon that. If they are gambling, their followers will start gambling too, and that is the biggest reason why casinos partner up with influencers and streamers so that they can promote their platforms because the casinos will get a lot of users after that.
A sensible person would never just blindly follow someone for whatever they do, even if they like something they see or hear, they will always do their own research about that thing first and then they will get involved so that they are aware of the outcomes of the actions that they are going to take.