While the format of content on TikTok has also been adopted by YouTube because they now have this 'shorts' feature. A place for all of their short videos is categorized as shorts just as TikTok has and the same goes with Facebook for having their reels. Before it was like not allowed to view videos from TikTok and it's just like exclusive for the app but now, I see that they've adopted also the desktop viewing and even you don't log in, they're allowing guests and visitors to view video contents as long as they have the links of it.