In Crypto people love to use the analogy of FB and Myspace, but I think a better one is Windows VS Mac O.S. Because certain decisions high up in Buisness way away from the consumer meant Microsoft won because they got the licence for PC's. Its this kind of unknown that is being battled not at the consumer level but at the developer level that will influence the future for Crypto I believe.
Interesting analogy. I need to think about that.
From this perspective, Etherium should be the winner as several big businesses are involved IIRC.