people make the mistakes of throwing away money every year on these items. Why would anyone buy something that'll be devalued in about 12 months' time because around this time next year Apple will be releasing a new set of devices and an upgrade of what will be released this year.
Peer pressure is the reason why some people go ahead to buy these phones even when they do not need it. Some people are not even comfortable enough financially, but they struggle and make unnecessary sacrifices just so they can buy these phones and be proud that they are among the first set of people to use these phones. There is no prize for it. These kinds of gratifications are what distracts people with little financial discipline into not being able to hold money. Buy what you need, not the things you want. Now is the time to keep bitcoins, not use them unnecessarily.