You guys are focusing on the wrong things.
I don't give a shit which celeb does what.
If a celeb talks about blackcoin, great, but I don't want to hear about us paying them to do it. It's fucking retarded and cheapens blackcoin.
I care if a company adopts blackcoin for payment. << If you care about this coin talk to your friends/family about cryptos.
The only thing that will get friends and family into this is making it simple. Right now cryptos biggest issue, is it takes a tech nerd just to understand it. The platform on which you can buy/sell and spend BC needs to be revolutionized. When I tell my customers about BC they look at me like im trying to sell them swamp land. Hate to sound like a jerk but the average consumer needs push button simplistic ways of doing stuff.
This means a direct method to buy BC cash to BC, as well as wide company adoption, and biggest of all crypto education to ease peoples worries, and lack of understanding.
The ease of using BC has been already done (BlackCoin Card). And being able to buy BC and sell BC more easily is being worked on behind the scenes.