There's never a late time to invest in bitcoin. There's no competition to it. It's a market and you go to the market when you like and when you're ready, so there's no need to induce pressure indeed. Invest when you're ready, make your research very well, get the right timing and you'll be smiling all the way.
The right time lies in a person's level of readiness when they want to invest in Bitcoin, but to enter the market everyone also needs to look at the right time because this must also be researched first even though someone is very ready to invest. But when someone wants to buy Bitcoin in the market, he must also be able to get it at a slightly cheaper price so that the profits from his investment can be quite good in the future.
There doesn't have to be any pressure if the goal is to invest in Bitcoin, moreover everyone can be very free to enter the market after making research by themselves before making an investment. But some people are just pressured by market conditions that are not always good, so they are still a little afraid to start even though they are financially ready.