"were not too good to be true"
You guys too huh? I hear that alot to about cheaper in bitcoins.
It seems consumers are afraid to purchase.
How do we fix this?
It will just take time. There have been so many ways users have lost in the past. Not just scams, but also hacks, poorly executed/managed business and just downright awful business plans.
It will take time. There is no shortcut.