Some customers even expect for an improve of our quality. They may feel bored if there is no improvement at all, they may judge we have no innovation. But this type of customers mostly come from the upper-middle class people. But if the most customers come from the low class people, they only focus on price. As long as it is cheap enough, they will never complain.
Every business should strive toward improving the quality of their product or/and services to suit the ever changing needs of consumers. The lower income earners, while being restricted by the amount of money in the bank to afford top recognized brands would most definitely appreciate new innovations and better services.
Irrespective of how much is being spent, low and high income consumers have one thing in common. They’re paying customers. If a business could care less about the quality of service provided to their low income customers , they’d be surprised to learn they too have options on where to spend their money.