Although I agree with your points but I'd like to add that the main way of scamming people in the altmarket is not disguising a token as a coin, most people already don't understand the difference or care, it is by telling them the garbage they are buying is "useful" has "potential" or sometimes weird things like "it is replacing bitcoin".
How can this be disguised, can you tell me? The way I see it, a coin is differentiated from a token by having its own blockchain, so if some cryptocurrency is deployed on some another's blockchain, it's definitely not a coin, is it. I would say that most altcoins masquerade as something utilitarian and useful, which can bring some benefit from ownership, although in fact all the usefulness of these shitcoins is reduced to trivial speculation and enrichment of their creator.