This is not a bitcoin discussion topic so you should move it from this thread to the Altcoin discussion session or Economics.
In summary, a project's fundamentals are only one piece of the investment puzzle, especially when dealing with highly inflationary tokens.
There are so many pieces to a good investment, but a good fundamental is a very big part of that. Any project that can get the basics right and build something that is in demand and has properties that investors are looking for, it will be able to market itself giving enough time.
- Jay -