It's not new..http://www.google.co.in/wallet/send-money/#
https://support.google.com/mail/answer/3141103?hl=en
http://www.cnet.com/how-to/how-to-send-money-via-gmail/
They launched it last year.
There you go...I couldn't screen shot it for some reason. It popped up new for me today...it also had a pop up message telling me that it was new... maybe you got it way ahead of time...